What is Responsive Web Design to a Layman

Matt Cutts from Google, Inc. have simplified the technical definition of responsive web design saying it is a type of web design or website that works perfectly fine whether it is accessed from a desktop browser or a mobile browser; the page size will be scaled and so as all the content of the page automatically ensuring same user experience across all devices and platforms.

Now, please stress on the word ‘auto scaling’. If we see this from a technical point of view, you simply need to develop one website and it will be suitable for all devices including desktops, mobile phones and tablets available out there. Sounds great right?

Here are the top 5 Unmissable SEO advantages of responsive web design

Google, the search engine king, praise it!

Let’s be honest! We do what Google recommends us to do and act as the search engine giant want us to act. It holds utmost importance for the existence and success of any online web service or website. The Google have clearly said that responsive web design is their first choice for mobile site development.

Single URL prevent content duplication

When you develop a separate mobile optimized website, it is considered as a separate entity by Google crawlers. So, in case you are using the same content for your desktop version of website and mobile website, you are indirectly creating an issue of duplicate content.

And this is can severely impact your SEO rankings, though your site may not be hit by Panda update. but opting for a responsive website, you eliminate this risk as there is only one URL meaning one entity for Google crawlers. Moreover, with a responsive site, there isn’t any risk of wrong version selection by users.

Strengthen Link Building Campaign

As said above, a responsive site design holds a single URL for both desktop and mobile version. Meaning at any time when a user is accessing your URL, he or she is connecting both versions of site; this prevents web page ranking from weakening and strengthen your backlink profile for desktop as well as mobile search simultaneously. Double the benefit, isn’t it?

Bring down the bounce rate

I’m pretty sure that many of you might have experienced this at least once in their life that they have opened an website, which is not mobile optimized web design, using their mobile browser and find it challenging to scroll up and down or navigate through different pages looking at those tiny, unreadable content pieces. This may irritate you to the level that you close the site or close the browser in worse case. This defines bounce rate!

Google spiders consider bounce rate as a sign of user dissatisfaction. Elaborating further, if a person opens your site and close it merely in a few seconds, then the Google crawlers lower your web page ranking for that particular search term or keyword, which eventually leads to less traffic. A responsive website can help you decrease bounce rate, and ultimately benefit your SEO.

Guarantee Higher Mobile Search Ranking

There are many recent studies claiming the fast increasing usage of mobile devices to access web based services and sites, and this further increases the importance of mobile search ranking for SEO, and in turn for all web based businesses.

Summing up, a responsive layout helps improve your SEO outcomes! Contact the expert developers at Satvikinfotech.com for responsive website development that actually results for your business!